Top 7 Emerging Trends In The Digital Marketing
Digitalization has become an integral part of our everyday lives. Of late, when COVID-19 became a pandemic in 2020, the whole world took a paradigm shift to the virtual world and underwent heavy digitalization that has brought tremendous impact on the digital marketing landscape. From big to small, many businesses have to revamp their digital marketing landscape to future-proof their businesses. So, let’s take a look at the latest trends and discover how digital marketers have to change their digital game to keep the company image under the spotlight.
1.Influencer Marketing Is On The Rise
Influencer marketing is a social media marketing trend that uses influencers with a dedicated social following to make endorsements and product mentions. Influencer marketing works great in this digital age because of the high trust social influencers have built with their social network and following. Henceforth recommendations from them serve as a form of social proof to your brand’s potential customers. But the noteworthy point to remember here is influencers are not just the ones that enjoy popularity but also the micro-influencers with few followers but high engagement. One best tip from us is that always use influencer discovery platforms to thoroughly analyze profiles and figure out their brand endorsement success ratio.
2. Short Video Content Marketing:
Nowadays Short form videos are everywhere like on TikTok, Instagram, YouTube shorts, LinkedIn, Pinterest, and Google, which expand short-form videos for brands to get noticed. In a recent Hubspot marketing trends survey, It is found that more than half of marketers are using short-form videos to engage their audience, meanwhile, more than 40% of marketers are already successful with this kind of digital marketing. What’s more? Short-form video is definitely the best digital marketing trend marketers should embrace to cut above their competitors.
3. Voice Search Optimization
What is voice search? Apple’s Siri, Google Assistant, and Amazon’s Alexa are the most renowned common examples of voice assistants. Nowadays, voice search is now the most valuable and important concept everyone has already started optimizing their search content. According to a recent study conducted by Forbes, it was found that a staggering percentage of “76% of consumers, ages 18 to 34, had used voice search to find information for a local business in the past year. So, needless to say, why voice search is something definitely worth thinking about.
4. Expanded your Reach for generation Z
Generation Z accounts for nearly 3 billion out of 7 billion World’s population. These figures say why businesses must reconsider their marketing strategies to reach the latest generation. Generation Z demands memorable experiences and digital marketing solutions that are more precise and serve the purpose. So it is essential to leverage user-generated content to create a sense of uniqueness for your product or service. This approach can definitely help them relate to and be more likely to side with, especially if they have Fear of missing out.
5. Omni channel integration
Businesses should be aware of what their audience wants so are the market expectations more specific. This is more evident on digital platforms and channels. So it is becoming critical that businesses market their products or services to the target audience. The best Omni-channel approach should have a blend of social channels, PR, or content. There are plenty of opportunities to maintain your market presence with a unified omnipresence.
Businesses of any size need to have their campaigns personalized. Although consumers prefer to have the privacy they do favor personalization. For eg. Personalization is at its best in seasoned digital media like Netflix and Spotify where the playlists are tailor-made for their customers. The campaigns should be in such a way that you deliver value through storytelling. Embracing personalized campaigns give higher rates of engagement, conversions, and reviews from customers. The first step in obtaining this data is allowing customers to opt-in for data tracking and analysis, so they are aware of how their data is being used, before analyzing it.
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